Mainstream vs Holistic CEO

You created your business because you hate stifled hierarchies, and corporate nonsense.
You  became an entrepreneur or CEO because you were longing for your own playground, without any boundaries, or the command and control from above.
Your purpose is most likely bigger than your life.
The impact you are unfolding is beyond serving the shareholders.
You are not a mainstream CEO!
We go a lot deeper into this in our Masterclass Beyond Growth, but let’s get you started with the basics.
As the Holistic CEO you see BEYOND what’s possible.
You are changing “I” to “WE”.
You are brave.
You are revered.
Unapologetically successful.
I am enormously proud of you.
At the purest essence of your being, is where a rebel, a pioneer or a trend blazer is coming from.
However, when I look closer at your strategic business ambitions and goals, I see you are still playing somewhat small and predictable.


If you think your company

is just a subcontractor producing medical components…I see you as participating in saving or prolonging lives for humanity.

Producing and selling cosmetic skin care…I see you as redefining beauty standards and helping everyone experience beauty and body image positivity.

Providing heating and hot water for the cities…I see you as building a sustainable energy ecosystem and pioneering the industry.

Or developing real estate and building properties …I see you as bravely moving from degenerative patterns to regenerative processes.


You are BIGGER than you think

Mainstream business practices keep your thinking and growth boxed, and you don’t see the alternative.
Think holistically!
See beyond what your customers, the board or end-users see as the end result.
What can you create for the collective?
What is the true IMPACT of your business and your role?
How does it reflect in your business design, and daily work, so every individual, team, client and supplier connect to it?
Whatever the Big, Bigger or Biggest purpose you and your team create, I recommend you not squeeze it back into the tiny functional boxes.
It starts with You.


The difference between a Mainstream and Holistic CEO

The Holistic CEO thinks “WE”.

They envision their employees as a part of a team with a purpose.  
They measure business success by impact and financial performance.
The mainstream CEO thinks “I”. They sit a top of pyramid and don’t see the foundation as critical.
He measures success only by the results of their revenue.
The Holistic CEO plans the strategy together with the teams, clients and suppliers.
Meanwhile, the mainstream CEO cascades goals and targets vertically, limiting his own growth.
The Holistic CEO spends time designing the architecture of the business, which is build with so much passion and aligned with a mission that the impact and profit is generated naturally.
He relies on old business growth methods as a top-down organizational charts, KPIs measuring how busy people are and extrinsic bonuses.
The Holistic CEO sees the business as an interacting living system and introduce collaborative team meetings.
The Mainstream CEO sees the business as separate parts and asks the heads of departments to report their solo results.
The Holistic CEO feels aligned with his inner truth.
The Mainstream CEO has a need to prove and protect his worth.

How to step into your inner Holistic Leader?

Unlearn the patterns that are holding you back.
It is time to unzip yourself from old business growth methods you and many of our clients have been blueprinted with in business schools.
This is a perfect moment to build the holistic business foundations, and not follow the mainstream CEO path.


These patterns show up differently for many of our clients, but they may look like:

  • Team members are asking you to define clear responsibilities. You think the organisational chart may help.
  • Important clients are complaining to you about your less good service. You may think it is time to define KPIs for separate teams and individuals.
  • You are wearing the hat of CEO, Sales and Development…. Trying to do everything yourself so you don’t have time or energy to focus on a business growth system delivering impact and wealth.
  • Decision making is taking too long because the information between individuals or teams gets lost.
  • Revenue is growing, but the profit stays flat.
  • Teams forget to complete the tasks on time.
  • There is an urgency to set up IT systems for managing the work.
  • Costly non-value work activities are piling up, and seeing that urges you to take the control in your hands.

This period is called a growth paradox.

Many of our clients fall back into it, introduce mainstream ways of growing their business and later realize how it has limited their growth.
Managing business as separate parts is all they knew.
There is a better way to build an impact and grow business at the same time.
Stop looking around and blindly replicating old management control tools, which creates walls between teams, clients and suppliers.
Use your rare talent and time to create value, and not be occupied by eliminating waste.
Your business is a unique system.
A system with distinctive interactions.
Apply holistic business map which reflects the business purpose, responsibilities, and team accountability and information flow end-to-end.
Weave both your impact and expected financial results in every thought, decision, meeting, every stage of your client journey and truly make a difference!
Instill holistic business meetings based on the interactions of your teams, clients and suppliers.
Build strong holistic business growth muscle to fulfil your biggest impact and generate wealth.

If you desire to see what results our clients have achieved by doing so, all of it is covered in our Masterclass “Beyond Growth”.

Get your life back and live your legacy.

My team and I are here for you. We have got you.

Laura Gerrits


Stop the vicious cycle of doing more and BEING all things.
Become The Holistic CEO. Live Your Legacy.